Publish early, publish small, publish often
Author: Eric Graham

"Prepare little, fill often, and expect users to engage with the content in small quantities (hopefully on frequent occasions) is the paradigm of the digital wineskin. The mode of operation for a Scripture translation project to consider becomes: Publish early, publish little and publish often – in various media formats, and for a range of digital delivery platforms."

This paper reviews features of digital publishing and associated technology that are transforming approaches to Scripture translation and publication in minority languages. Understanding and harnessing the potential of micro-content, the small units of material that make up digital media products, are key themes. The paper recommends that digital publication starts at an early stage in a translation project, making small units of Scripture available to the language community in audio and text formats as soon as each is completed and checked. It promotes the idea of incrementally publishing small units in various media formats. By gaining the attention of the audience with the small unit, there is potential for spiritual awakening that leads to an appetite for the big.

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