In 2014, Bible Society in the UK launched Pass It On, a campaign to encourage parents to read, watch or listen to a Bible story with their child.

An accompanying Research Report is available for download. Among the findings are:

• Only 35% of children have had a Bible story read to them by their parents and just 16% by their grandparents.
• Over half of children (54%) never, or less than once a year, read Bible stories at school or at home, and 45% of parents of children aged 3 to 8 say they never read Bible stories to their child, falling to 36% in London and rising to 52% in Scotland and 60% in Wales.
• In stark contrast, 86% of parents read, listened to or watched Bible stories themselves as a child aged 3 to 16.
• For 1 in 5 parents (22%) of younger children, aged 3 to 8, a lack of time is a barrier to them reading to their children more often. For some parents, an increase in the availability of different types of media is making it difficult to read more often to their children. Yet, while digital devices are growing in popularity, 82% of children still like to read stories more traditionally in a book.

The report concludes:

Our research highlights a number of worrying trends, among them evidence that Bible literacy – already in serious decline – will become significantly worse in the future.

While millions of people in Britain and around the world believe in the value Bible stories bring to society, little is being done in our homes or schools to keep them alive for future generations.

The Pass It On campaign seeks to respond to this challenge.