Communicating the Gospel
Author: Viggo Søgaard
Published by: William Carey Library Publishers, 1993

Pilot programs have clearly shown that extensive word and concept explanations are often needed if a non-Christian is to understand the written text as read on a cassette. The explanations will need to be provided in a format that is appropriate to both the medium and the listening context. It may be... a dramatic series of daily readings, presented in the context of a village family, and a narrator who will provide the necessary help with background information so that the listeners can place the text in its geographical and cultural context.

Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.

It is divided into three sections:

  1. Foundational principles for use of media in church and mission – Biblical principles, communication models, research methods.
  2. Selected media descriptions – chapters on television, radio, video, audio cassettes, print, film, music, painting & dance-drama, computers
  3. Practical guidelines for media in church and mission – strategy, planning, production, testing, distribution, evaluation.
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