Marketing and Distribution

Publish early, publish small, publish often
Author: Eric Graham

Second Edition (2019)

"Publish early, publish little, publish often – enabling users to engage with the content in small quantities, hopefully on frequent occasions and with sustained interest."

This paper explores features of digital publishing and associated technology that are transforming approaches to Scripture translation and publication in minority languages. Understanding the nature and harnessing the potential of the small units of information that make up digital media products is a key theme.

The paper recommends that digital publication starts at an early stage in a translation project, making small units of Scripture available to the language community in audio and text formats as they are translated (Scripture as micro-content). It explores the idea of iterative and incremental publishing as a Scripture engagement strategy.  [more...]

A Step-By-Step guide for using Wi-Fi media boxes at your event
Author: Martin Lange (2020)

“While stacks of the newly published Scriptures awaited eager buyers, those embracing the digital age were not forgotten. Five Wi-Fi hubs had been set up at various locations around the stadium. A large vinyl banner promoted the availability of a free Bible app and other Scripture resources for those who connected to these units.”

This step-by-step guide explores how to effectively share Scripture apps, videos, audio, images, and documents through the use of Wi-Fi hubs generically referred to as “Wi-Fi media boxes.” These units show up on a user’s device as a Wi-Fi network, but there is no actual Internet connection. Instead, the content offered is only what the owner has loaded into the memory of the unit.

Learning from past mistakes and omissions, the goal of this paper is to provide practical steps and ideas for using Wi-Fi media boxes to optimize opportunities for digital Scripture distribution at large community events such as Bible dedications.

The guide is available for download in English, Spanish and French.  [more...]

An Introductory Guide
Published by: Mobile Ministry Forum (2018)

Social media can be a forum for engaging with the Scriptures, as well as being a place for promoting Scripture products and Scripture engagement resources.

The Mobile Ministry Forum (MMF) has assembled a guide that takes you through what you need to get caught up with social media. The 95-page guide, in PDF format, is a free resource and can be downloaded here.

It contains:

  • Stories and recommendations that help with those details that you usually have to learn from trial and error.
  • Power tips that summarize the material in the guide into easy to reference tasks.
  • Best ways to use social media like Facebook, Twitter, What’s App, and then how to determine if apps like SlideShare are a good fit for your ministry.
  • Arguments for whether or not you should pay to boost your social media reach and engagement.
  • Comprehensive coverage of security issues with social media.
  [more...]
Organising a dedication event to celebrate the publication of a New Testament, Bible or other translated books
Author: Richard Margetts

Second edition (2018), in English and French.

"Lord, the moment we’ve been waiting for has arrived!
What we were longing for, our hands have touched!"

How do you celebrate the publication of a Bible book: a Bible, a New Testament or one of the Gospels? It is an opportunity to bring the community together to introduce the book to everyone, an opportunity to thank the Lord and dedicate the book to his service, an opportunity to celebrate the local language and culture, and an opportunity to start distributing the book and other materials in the language (the audio version, videos, literacy books, the smartphone app, etc.). It is also a good time to raise awareness and encourage people to commit to reading and listening regularly to God’s Word.

This 16-page document contains questions and tips to help you in your preparations. Sections include: Form an organising committee, Choose a good date, Choose the venue, Work out a budget and look for funds, Send out invitations, Print a special cloth or T-shirts, Publicise the event, Coordinate pre-sales of the books, Setting up the venue, Plan the meals, Reserve the accommodation, Organise transport, Plan the ceremony programme, Book sales, Audio-visual coverage, and Beyond the dedication.  [more...]

Author: Bill Mitchell
Published by: Edinburgh 2010 Conference

"In UBS thinking Scripture Engagement is a concept that emphasises making the Bible discoverable, accessible and relevant, that includes both making the Bible recoverable and discoverable as Sacred Scripture, and making Scriptures accessible as a place of life enhancing and life transforming encounter."

Bill Mitchell describes some of the challenges faced by United Bible Societies in the twenty-first century.

Globalisation and new technology challenge churches and Bible Societies "to intentionally engage the new culture, to express the faith in new media forms. Making the Word of God accessible on the Internet, as opposed to making it possible to access the standard text of the Bible via the Internet, requires understanding and use of a new 'media language'."

Bible Society strategies have needed to change around the world, moving from "dealing with Bible needs to developing mission strategies", moving from "distribution targets to engagement and encounter, from biblical illiteracy to transformational change, and from sales strategies to shared communication."

The article concludes with five examples of Scripture engagement from Latin America and the UK, to "illustrate the creative implementation and localisation of global mission strategies".

This paper was presented at the Edinburgh 2010 Conference, celebrating 100 years since the landmark Edinburgh 1910 world missionary conference.  [more...]

Reducing the time from translation desk to Scripture engagement
Author: Richard Margetts

"If the food is ready and the people are hungry,
don’t put it in the freezer and tell them to come back later."

The title of this article sprang from a discussion we had during a training course for Scripture Engagement practitioners in Yaoundé, Cameroon. From their experience of working with Bible translation teams across francophone Africa, the participants knew that it could take a very long time before completed portions (such as individual Bible books) got from the translator’s desk and into the hands of the people. The ‘food’ would be ‘put in the freezer’ waiting for the day when it would finally be served to those hungry to receive it.

So why does this happen? If the people are hungry for God’s Word in their own language, why would a translation team take this spiritual food and store it away in the freezer for another day? What is causing the delay? Isn’t there something we can do to reduce the time from translation desk to Scripture engagement?  [more...]