Marketing and Distribution

Reducing the time from translation desk to Scripture engagement
Author: Richard Margetts

"If the food is ready and the people are hungry,
don’t put it in the freezer and tell them to come back later."

The title of this article sprang from a discussion we had during a training course for Scripture Engagement practitioners in Yaoundé, Cameroon. From their experience of working with Bible translation teams across francophone Africa, the participants knew that it could take a very long time before completed portions (such as individual Bible books) got from the translator’s desk and into the hands of the people. The ‘food’ would be ‘put in the freezer’ waiting for the day when it would finally be served to those hungry to receive it.

So why does this happen? If the people are hungry for God’s Word in their own language, why would a translation team take this spiritual food and store it away in the freezer for another day? What is causing the delay? Isn’t there something we can do to reduce the time from translation desk to Scripture engagement?  [more...]

Organising a dedication event to celebrate the publication of a New Testament, Bible or other translated books
Author: Richard Margetts

Second edition (2018), in English and French.

"Lord, the moment we’ve been waiting for has arrived!
What we were longing for, our hands have touched!"

How do you celebrate the publication of a Bible book: a Bible, a New Testament or one of the Gospels? It is an opportunity to bring the community together to introduce the book to everyone, an opportunity to thank the Lord and dedicate the book to his service, an opportunity to celebrate the local language and culture, and an opportunity to start distributing the book and other materials in the language (the audio version, videos, literacy books, the smartphone app, etc.). It is also a good time to raise awareness and encourage people to commit to reading and listening regularly to God’s Word.

This 16-page document contains questions and tips to help you in your preparations. Sections include: Form an organising committee, Choose a good date, Choose the venue, Work out a budget and look for funds, Send out invitations, Print a special cloth or T-shirts, Publicise the event, Coordinate pre-sales of the books, Setting up the venue, Plan the meals, Reserve the accommodation, Organise transport, Plan the ceremony programme, Book sales, Audio-visual coverage, and Beyond the dedication.  [more...]

Promoting Scripture use in difficult environments
Author: Mary Beavon

“The illustrations captured the imagination of the children.”

Mary Beavon describes a Scripture Use activity their team used in an area of Cameroon where churches are small, travel is difficult, and people have little money. They developed Scripture Big Books (from Shell Books), which served to both teach the Bible and promote literacy. They were used in churches and open air. Though it is not a sustainable activity, it provides useful manuscripts and exposes people to written forms of the Bible.  [more...]

An Introductory Guide
Published by: Mobile Ministry Forum (2018)

Social media can be a forum for engaging with the Scriptures, as well as being a place for promoting Scripture products and Scripture engagement resources.

The Mobile Ministry Forum (MMF) has assembled a guide that takes you through what you need to get caught up with social media. The 95-page guide, in PDF format, is a free resource and can be downloaded here.

It contains:

  • Stories and recommendations that help with those details that you usually have to learn from trial and error.
  • Power tips that summarize the material in the guide into easy to reference tasks.
  • Best ways to use social media like Facebook, Twitter, What’s App, and then how to determine if apps like SlideShare are a good fit for your ministry.
  • Arguments for whether or not you should pay to boost your social media reach and engagement.
  • Comprehensive coverage of security issues with social media.
  [more...]
Author: Margaret Hill

Common factors emerge that affect Scripture use: level of literacy, prestige of the language, and attitude of church leaders.

A wide variety of reasons account for published Scriptures not being used. They include a lack of literacy, a language that is dying or has low status, a translation rejected by church leaders, an inappropriate published format, a lack of distribution, a lack of contextualization when using Scriptures, and others. A summary of the conditions necessary for seeing Scripture used is also offered.  [more...]

How the Bible can be Relevant in all Languages and Cultures
Authors: Harriet Hill, Margaret Hill
Published by: Piquant (2008)

"Clear, simple and readable - very practical, fully supported with further reading ... exactly the kind of thing that is needed."
Chris Wright, Langham Partnership

A tried and tested resource that encourages meaningful Bible use in multi-lingual contexts through both written and oral media.

Individual chapters can be used as a standalone interactive workshop in church or mission contexts. Chapters (with further reading) are also appropriate as a text for graduate studies. Includes activities, assignments, further reading resources and links for useful websites.

Also available as an e-book for Kindle.  [more...]