Marketing and Distribution

Author: Bill Mitchell
Published by: Edinburgh 2010 Conference

"In UBS thinking Scripture Engagement is a concept that emphasises making the Bible discoverable, accessible and relevant, that includes both making the Bible recoverable and discoverable as Sacred Scripture, and making Scriptures accessible as a place of life enhancing and life transforming encounter."

Bill Mitchell describes some of the challenges faced by United Bible Societies in the twenty-first century.

Globalisation and new technology challenge churches and Bible Societies "to intentionally engage the new culture, to express the faith in new media forms. Making the Word of God accessible on the Internet, as opposed to making it possible to access the standard text of the Bible via the Internet, requires understanding and use of a new 'media language'."

Bible Society strategies have needed to change around the world, moving from "dealing with Bible needs to developing mission strategies", moving from "distribution targets to engagement and encounter, from biblical illiteracy to transformational change, and from sales strategies to shared communication."

The article concludes with five examples of Scripture engagement from Latin America and the UK, to "illustrate the creative implementation and localisation of global mission strategies".

This paper was presented at the Edinburgh 2010 Conference, celebrating 100 years since the landmark Edinburgh 1910 world missionary conference.  [more...]

A detailed comparison of the ConnectBox, LightStream Pocket, MicroPi and BibleBox Pi
Author: Martin Lange (2020)

How do you get digital resources into the hands of people who aren’t connected to the Internet? How do you distribute apps, videos, audio, documents, and images to people who can’t afford the data it would take to download those materials? What if those people live in remote areas where they don’t have access to a cellular network?

The key to distributing digital content is a Wi-Fi connection that acts like the Internet but isn’t. These units, generically referred to as “Wi-Fi Media Boxes,” show up on a user’s device as a Wi-Fi network. Yet the content offered is only what the owner of the unit loads into the memory of the Wi-Fi Media Box. Users cannot connect to the Internet through them.

Several options are currently available: the ConnectBox, the LightStream Pocket, the MicroPi and the BibleBox Pi. Each costs less than $100 US dollars, and has its advantages and disadvantages.

This paper is a review of each unit and a detailed comparison of the features each one offers compared to the others. The purpose is to help readers learn more about each unit so they can choose the one that best meets their particular needs.  [more...]