Need orientation is very important for audio-Scriptures and with that follows careful research of the intended audience. When the apostle Paul spoke in a synagogue, he could freely quote from the Old Testament, but when he taught the Gentiles in Athens he had to begin with the concept of God. Similarly, our audio-Scriptures need to be prepared for specific audiences and associated materials need to be made so that the audience can understand.
Viggo Søgaard describes how audio Scriptures saw a slow but steady acceptance from the 1970s onwards, as people saw the need for something more than printed Bibles. He charts the work of early pioneers like Dr. Harvey Hoekstra and of ministries to provide audio Scriptures for the blind.
The author offers a series of challenges to the church in the promotion of the Bible in audio. For example:
We should not continue to just record the printed text made for literate people without adequate adaptations. It is of great urgency that new formats and recording techniques be developed so that the audio-media will not remain subordinated to principles designed for print-media.
We need to develop appropriate distribution channels. audio-Scripture cassettes cannot and should not be sold in the same way as books.
A real need and challenge is the development of other recordings apart from the New Testament… In many parts of the world, there is no awareness of the OT, and it is really only possible to fully understand the NT if at least a selection of main OT events and its people are understood.