When selling the NT or a Bible it helps to give with it something to encourage people to read portions each day. This might be a reading card for a year published by the Scripture Union (they have a special NT only one), or it could be a series of reading suggested by the local churches. Another popular possibility is a sheet of references dealing with specific problems, rather like the list found in a Gideon’s Bible.
In this article, Margaret Hill describes things you can do before, during and after a dedication event to promote Scripture engagement and use. These include competitions for choirs, Bible reading during the ceremony, providing how-to-read-the-Bible guides, promoting audio materials and running Scripture Use seminars.