“The Audience Map is research-based insight into how real people migrate on their spiritual journey today, regardless of culture, geography, age, or religious background. As you help people encounter Jesus, the Audience Map is your guide to the way people sojourn spiritually so you can see people as they are. Your journey begins here.”

The Audience Map from Cru is a tool to help understand where people are on their spiritual journey and where they might move to next. The regions of the map represent different stages in someone’s journey. This includes: unclear, open, uninterested, hostile, unclear, seeking, professing, growing, grounded, engaged and multiplying. For each stage, a description is given together with insights and attributes, where and why people move, how to pray, and ideas on how to engage people on their journey.