Marketing and Distribution

"When it comes to audio and video products, the mobile phone can be an effective method of getting the Scriptures to people... who then pass them on to other people... who then pass them on to other people..." This article…

It has been amazing to see this calendar posted in the main markets of Northern Cameroon... We have found this tool an excellent method to get the Word of God out to the general populace. A tool that has encouraged…

Scripture translation and usage provides a wonderful bridge for the Gospel to penetrate into what often seems a hostile context. The author argues that Jesus' encounter with the disciples on the road to Emmaus provides a reproducible paradigm for Scripture…

When selling the NT or a Bible it helps to give with it something to encourage people to read portions each day. This might be a reading card for a year published by the Scripture Union (they have a special…

Arguments against a diglot version focus on matters of cost, production time, and difficulty, and bulkiness versus ease of handling. Arguments for the diglot are mostly in the area of factors which will promote the use of the publication. The…

Common factors emerge that affect Scripture use: level of literacy, prestige of the language, and attitude of church leaders. A wide variety of reasons account for published Scriptures not being used. They include a lack of literacy, a language that…

Not only do we not know about the state of Scripture Use in our projects, we often don’t even know how many New Testaments or Bibles have been sold. In an effort to define progress and success in Scripture Use,…