Engaging Different Audiences

Promoting Scripture use in difficult environments
Author: Mary Beavon

“The illustrations captured the imagination of the children.”

Mary Beavon describes a Scripture Use activity their team used in an area of Cameroon where churches are small, travel is difficult, and people have little money. They developed Scripture Big Books (from Shell Books), which served to both teach the Bible and promote literacy. They were used in churches and open air. Though it is not a sustainable activity, it provides useful manuscripts and exposes people to written forms of the Bible.  [more...]

Theories and themes emerging from the World Wide Scripture Engagement Consultation
Author: Stephen Opie

"There is clear confusion among Christians about why they should read the Bible. For many, who have lived a Christian life without much engagement with the Bible, there is no perceived need to engage with it."

This paper, fruit of the recent WWSE Think Tank, seeks to engage with the 'Bible Engagement Crisis' in contexts where Bible availability is high but Bible use is relatively low. The focus is on the emerging generation who are less likely to use the Bible than the generations before them, especially using traditional methods.

After presenting the challenge, Stephen Opie outlines some of the strategic themes emerging, such as:

  • establishing relevance by listening first;
  • embracing technology, especially the Internet;
  • identifying grassroots movements and helping them to grow.
  [more...]
Author: Ellen Errington (2016)

The experience of going to church is largely an oral one in any culture. This is perfectly acceptable and appropriate, but there are ways that the experience of participating in church activities can be complementary to developing literacy skills and literate practice for daily life.

In this paper, Ellen Errington applies the concept of scaffolding to the task of teaching people from oral cultures the skills of reading and writing. By supporting the learner through these means, literate practice may seem less foreign and new avenues of communication may be opened up. Scaffolding techniques are really just good teaching practices, but for learners from oral cultures, literacy teachers need to use them more often and more intentionally to build success.

The church, though primarily an oral setting, can also be a setting for supporting literate practice, including Bible ‘literacy,’ for all church members. The inclusion of scaffolding techniques for oral literacy learners in the church setting can bring excitement and deeper understanding to all who participate.  [more...]

A Case Study in the Role of the Translation Organization
Author: John L Ommani

When the Bible remains silent about certain cultural features, the Church... should assist the Christians to think through their traditions by digging deeper.

In the Tharaka society of Kenya, female circumcision has held a prominent place. In recent years Christian Tharaka people have questioned whether the rite should continue. The Bible Translation and Literacy agency has had a part in helping the society look at this rite from a biblical perspective. This article chronicles the history of the rite, including both its positive elements and problems, and some alternatives are presented.  [more...]

Help Your Young People Enjoy Life with the Bible
Author: Adrian Blenkinsop
Published by: Bible Society Australia, 2013

"The Bible According to Gen Z" is a collection of essays from Australia on encouraging Bible engagement among young people. It includes research results and analysis, together with responses from youth leaders and case studies.

Here are some selected quotes:

"The study showed that the best way to encourage young people to read the Bible is to encourage them to participate in a Bible reading group."

"Encouraging the sharing of ideas, opinions and questions around a passage is also vital for young people to dig into Scripture, and have a sense of 'discovery' and shared learning."

"Many young people read very little, especially in the form of books... Bible reading requires a sustained effort of a kind that is 'uncomfortable' for many young people."

"Individualism and post-traditionalism has meant that life is approached in a very flexible manner... Few young people develop strong habitual or structured daily activities, except in relation to the demands of school and work... The mobile phone has encouraged this unstructured approach to life. Hence, few young people develop structured habits of daily Bible reading."

"There's one core issue that sits at the heart of young people not 'getting into' the Bible. It may seem harsh - but it's simply that there is a consistent lack of modelling of Bible engagement from leaders. If the leaders of young people are not engaging with the Bible, the clear message to those they influence is that the Bible is not important."

"When Bible engagement is done in non-interactive, non-creative ways, it often reinforces the lack of importance and relevance of the Bible in the minds of young people."

"Experiencing the Bible as relevant depends on the attitudes one brings to it. If young people read it simply as stories of long ago, it had little relevance. If they read it as God's communication today, they were far more likely to experience it as relevant to life."

"For the young people who do read the Bible, there is often a frustration with the 'non-immediacy' of it (the fast-food approach to the Bible)."

Available as an e-book or printed book.  [more...]

Author: Rev Mark Brown

So I offer the challenge: that we inhabit this digital space, become part of the culture and learn the language of what Marc Prensky calls the, 'Digital Natives'. Those of us who have adopted technology later in life he describes as, 'Digital Immigrants' and like anyone immigrating to a new country, there is a need to learn.

Mark Brown, CEO of Bible Society New Zealand, outlines some of the cultural shifts that need to be understood in order to encourage Scripture engagement among 'digital natives'.

At Bible Society New Zealand in response to the appalling Bible engagement rates amongst Christians we wanted to find out, 'Why don’t people read there Bible more often?' The overwhelming reason is that people are distracted, their attention drawn to other things as they scan their environment.

To stimulate conversation, the author presents some provocative predictions of how the web might influence the production, understanding and appreciation of the Bible.

The paper was presented at the symposium: Christianity in the Digital Space, at St. John's College, Durham, UK, July 2009. Notes on the subsequent discussion can be found here.  [more...]

What future is there for the Bible in our churches?
Author: Henri Bacher

"The greatest difficulty is no longer distribution, but appropriating the content of the Bible... There is a need to teach believers to meditate and, as in any learning process, you have to give regular booster injections if you want people to continue. We have often rambled on about the Bible, in sermons and Bible studies, but have we truly helped Christians to engage with the Bible in their day-to-day living?"

In this article, Henri Bacher describes some of the reasons for the erosion of Bible practice in the church and in believers' lives. Rather than starting with communication techniques, his suggested solutions major on the value of community. The idea is to encourage group interaction, networking and mutual encouragement, helping others to enter into regular, personal meditation.  [more...]

Author: Lamar Vest (President and CEO, American Bible Society)
Published by: The Huffington Post (11 May 2010)

"The Bible has yet to beat the perception of being a dusty old rule book among millennials largely because to substantiate relevance and garner interest, the text first must be read... The message of the Bible is unchanging, but how we deliver that message not only can change, but must."

Lamar Vest discusses some of the strategies the American Bible Society is using to encourage the millennial generation to engage with the Scriptures, including creative delivery methods and "new tools that put the user in the driver's seat of their Bible experience".  [more...]